Blog

2020/01/29

Niche SVOD service: a promising future!

Two-thirds of SVOD's global services are aimed at the general public. We can then clearly underline the existence of a real opportunity in the market of niche video content, which are ultra-specialized SVOD platforms that have appeared in recent years and are directly aimed at a specific and targeted audience.

View more >
2020/01/29

Technical audit methodology for a streaming service

The purpose of an external technical audit is to help an organization analyze and evaluate its own service or product. Unlike an internal audit, this audit is carried out by a outsider professional expertise, competent and impartial. The aim of the review is to formulate a viable proposal including service improvement opportunities. In the following, we present the methodological aspects of a technical audit to improve their own streaming service.

View more >
2020/01/16

Kinow wishes you a happy new year 2020!

We have summarized for you some of key moments of 2019. Keep following us for the new releases of the year 2020!

View more >
2019/12/11

Improvement of the Kinow administration panel

Kinow improves its administration panel to simplify its use and save time

View more >
2019/12/11

Designing the interface of a video platform: how Netflix and Amazon thought about UX and UI design 

To design your own video platform, UX and UI are essential to ensure the durability of your interface. In this article you will find a case study that compares the UX and UI strategies of Netflix and Amazon prime video. But also the clarified explanations of the two terms, their differences and complementarities. In short, the machinery of UX and UI applied to a VOD service.

View more >
2019/11/22

New video player: Kinow partners with Bitmovin

As part of the evolution of the services Kinow offers to deploy its customers' OTT platforms, we have chosen the Bitmovin video player, a leading startup in its field.

View more >
2019/11/19

9 keys to increase your subscription revenues

Worldwide, SVOD subscriptions are expected to increase by 409 million between 2017 and 2023 to reach 777 million subscribers. SVOD is practiced on average on 2 screens. The television is the screen of choice for accessing the platform. However, three quarters of Svodists use at least one other screen, whether it is the computer, smartphone or tablet

View more >
2019/10/29

Stripe & SCA: a new European regulation

Since 2019, Kinow is a verified partner of Stripe with support from SCA (Strong Customer Authentication). This is a new demand for European regulation to reduce fraud and make online payments more secure. Concretely, it involves asking for additional authentication to customers during online purchases.

View more >
2019/10/18

How to anticipate and reduce the churn rate

It is often easy to acquire new customers on your Video platform. But the same cannot be said by actors in this sector about keeping and retaining them. This article unveils keys that will allow OTT platforms to anticipate and reduce the churn rate through different techniques of modern marketing.

View more >
2019/07/02

VOD: rise of kids channels

The younger audiences have moved away from linear television. Their growing desires for video-on-demand content represents an enormous opportunity for VOD & SVOD services, ideally to build long-term relationships. One of the main challenges of OTT services dedicated partly or totally to children is to find new ways to involve young users in order to maintain or conquer new market shares.

View more >