It is often easy to acquire new customers on your Video platform. But the same cannot be said by actors in this sector about keeping and retaining them. This article unveils keys that will allow OTT platforms to anticipate and reduce the churn rate through different techniques of modern marketing.
The younger audiences have moved away from linear television. Their growing desires for video-on-demand content represents an enormous opportunity for VOD & SVOD services, ideally to build long-term relationships. One of the main challenges of OTT services dedicated partly or totally to children is to find new ways to involve young users in order to maintain or conquer new market shares.
Since 2015, Kinow has supported the deployment and improvement of more than 200 video platforms worldwide. These developments are divided into two main parts: business indicators and audience indicators. This article presents the business indicators, available as of today on the Kinow solution.
Faced with the fragmentation of uses, TV channels must adopt a new video strategy in order to reach audiences regardless of the medium they use. This means breaking down the barriers between traditional TV and OTT video.
In recent years we have seen a real change: traditional broadcasting services are gradually moving towards OTT (Over The Top - via unmanaged Internet networks). This upheaval raises many questions, particularly about users' expectations and the challenges facing professionals in the sector. How can audiovisual actors anticipate this digital revolution?
In parallel with the launch of our new video hosting service, based on AWS Elemental, we took the opportunity to integrate a new video player for the web playback.
E-learning streaming platforms allow their trainers to reach a wider and international audience.
We are proud to announce the launch of our new video hosting service, fully based on Amazon Web Services and using player Video.JS. Kinow provides a full and automated video ingestion workflow, including transcoding, storage and delivery (CDN).
Video statistics are essential to enable data collection, analysis and interpretation. Knowing your audience is vital to be able to create and/or publish content that reflects your image. A poor knowledge of your audience leads to the publication of inappropriate content.
The Screening Room is a BtoB platform that allows you to restrict content access to certain "privileged" users ; who will be able to preview video content, such as a festival jury, broadcasters or journalists who collect video content for use in their media...
