Blog

2020/03/30

How to write an engaging blog article that generates traffic

If you want to start blogging as a video professional, this article will give you some keys to help you write catchy and engaging articles that will generate traffic to your video website.

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2020/03/30

New Kinow encoding system: on-the-fly packaging

A few months ago, we announced the launch of our new video hosting service based entirely on AWS Elemental. Today, we would like to give an insight about "on-the-fly packaging". AWS has recently introduced this packaging functionality available for Video on Demand (VOD) content. And Kinow has been quick to make it its own! What benefits? How does it work? This article defines on-the-fly packaging, explores its advantages and describes some implementation options.

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2020/03/30

OTT market in 2020: trends, growth levers...

Nowadays, the OTT market is booming. The world of digital streaming and entertainment has grown by leaps and bounds and is not about to stop any time soon. The influx of new technologies, internet penetration and the increase in the number of mobile users are the major players in this (r)evolution.

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2020/02/24

The SVOD market: leader VS challenger...who will stand out?

SVOD has an increasingly important place in households, thanks to the ergonomics of the platforms as well as the quality and quantity of the content offered. The launches of these new players, some of which began at the end of 2019, define the dawn of a new age: Netflix is now facing new entrants with stated ambitions, each spending billions on content to attract subscribers...

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2020/02/21

Online video service and monetization: which alternatives?

For any online video service, producing and acquiring content can be a significant investment. The subject of monetization is therefore crucial to consider a fast ROI (return on investment) and a viable business model. This article presents the 3 main monetization models that can be considered for a video platform, alone or in a mixed model: SVOD, TVOD and AVOD.

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2020/02/20

Prepayment feature

Kinow’s solution offers various means of monetization for your different business models (SVOD, TVOD and AVOD). Prepayment is an effective way to retain your users with attractive offers and ensure you a cash advance. Some explanations of this new feature in this article.

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2020/01/29

Niche SVOD service: a promising future!

Two-thirds of SVOD's global services are aimed at the general public. We can then clearly underline the existence of a real opportunity in the market of niche video content, which are ultra-specialized SVOD platforms that have appeared in recent years and are directly aimed at a specific and targeted audience.

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2020/01/29

Technical audit methodology for a streaming service

The purpose of an external technical audit is to help an organization analyze and evaluate its own service or product. Unlike an internal audit, this audit is carried out by a outsider professional expertise, competent and impartial. The aim of the review is to formulate a viable proposal including service improvement opportunities. In the following, we present the methodological aspects of a technical audit to improve their own streaming service.

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2020/01/16

Kinow wishes you a happy new year 2020!

We have summarized for you some of key moments of 2019. Keep following us for the new releases of the year 2020!

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2019/12/11

Improvement of the Kinow administration panel

Kinow improves its administration panel to simplify its use and save time

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