Two-thirds of SVOD's global services are aimed at the general public. We can then clearly underline the existence of a real opportunity in the market of niche video content, which are ultra-specialized SVOD platforms that have appeared in recent years and are directly aimed at a specific and targeted audience.
The purpose of an external technical audit is to help an organization analyze and evaluate its own service or product. Unlike an internal audit, this audit is carried out by a outsider professional expertise, competent and impartial. The aim of the review is to formulate a viable proposal including service improvement opportunities. In the following, we present the methodological aspects of a technical audit to improve their own streaming service.
We have summarized for you some of key moments of 2019. Keep following us for the new releases of the year 2020!
Kinow improves its administration panel to simplify its use and save time
To design your own video platform, UX and UI are essential to ensure the durability of your interface. In this article you will find a case study that compares the UX and UI strategies of Netflix and Amazon prime video. But also the clarified explanations of the two terms, their differences and complementarities. In short, the machinery of UX and UI applied to a VOD service.
As part of the evolution of the services Kinow offers to deploy its customers' OTT platforms, we have chosen the Bitmovin video player, a leading startup in its field.
Worldwide, SVOD subscriptions are expected to increase by 409 million between 2017 and 2023 to reach 777 million subscribers. SVOD is practiced on average on 2 screens. The television is the screen of choice for accessing the platform. However, three quarters of Svodists use at least one other screen, whether it is the computer, smartphone or tablet
Since 2019, Kinow is a verified partner of Stripe with support from SCA (Strong Customer Authentication). This is a new demand for European regulation to reduce fraud and make online payments more secure. Concretely, it involves asking for additional authentication to customers during online purchases.
It is often easy to acquire new customers on your Video platform. But the same cannot be said by actors in this sector about keeping and retaining them. This article unveils keys that will allow OTT platforms to anticipate and reduce the churn rate through different techniques of modern marketing.
The younger audiences have moved away from linear television. Their growing desires for video-on-demand content represents an enormous opportunity for VOD & SVOD services, ideally to build long-term relationships. One of the main challenges of OTT services dedicated partly or totally to children is to find new ways to involve young users in order to maintain or conquer new market shares.
