Blog - advice

2020/03/30

How to write an engaging blog article that generates traffic

If you want to start blogging as a video professional, this article will give you some keys to help you write catchy and engaging articles that will generate traffic to your video website.

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2020/02/21

Online video service and monetization: which alternatives?

For any online video service, producing and acquiring content can be a significant investment. The subject of monetization is therefore crucial to consider a fast ROI (return on investment) and a viable business model. This article presents the 3 main monetization models that can be considered for a video platform, alone or in a mixed model: SVOD, TVOD and AVOD.

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2020/01/29

Technical audit methodology for a streaming service

The purpose of an external technical audit is to help an organization analyze and evaluate its own service or product. Unlike an internal audit, this audit is carried out by a outsider professional expertise, competent and impartial. The aim of the review is to formulate a viable proposal including service improvement opportunities. In the following, we present the methodological aspects of a technical audit to improve their own streaming service.

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2019/11/19

9 keys to increase your subscription revenues

Worldwide, SVOD subscriptions are expected to increase by 409 million between 2017 and 2023 to reach 777 million subscribers. SVOD is practiced on average on 2 screens. The television is the screen of choice for accessing the platform. However, three quarters of Svodists use at least one other screen, whether it is the computer, smartphone or tablet

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2019/10/18

How to anticipate and reduce the churn rate

It is often easy to acquire new customers on your Video platform. But the same cannot be said by actors in this sector about keeping and retaining them. This article unveils keys that will allow OTT platforms to anticipate and reduce the churn rate through different techniques of modern marketing.

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2018/12/04

Sport and OTT, results and keys to success

Since the first large-scale digital sport broadcast, during the Olympics Games in Turin in 2016 until today, technologies and viewing habits have fundamentally changed. From linear to OTT, some tips to get you start off on the right foot.

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2018/08/23

How to choose your advertising server to start your business in AVOD?

If subscription model (SVOD) is very common, it is also possible to monetize video content with advertising (AVOD). Indeed, video is one of the most effective ad formats used in display advertising. When you start your business model in AVOD, a question arises very quickly: how to choose my Ad Server?

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2018/05/17

Have you heard about audiovisual works grants from Creative Europe?

Indeed, you can receive financial aid from the European Commission for your VOD services. In this article, we will focus on the grants called "Promotion of European audiovisual works online" which makes it possible for you to apply for three types of support. Let’s discover it !

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2018/05/04

CNC grants for your VOD project

Every year, the CNC (French national center for cinema) ) gives financial aids to develop the French cinematic and VOD offer. Let’s take a look at the four grants you could benefit from.

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2017/11/08

Benefits of choosing SaaS for your business

Many growing companies opt for a SaaS-based software instead of a custom-built solution. With good reason: there are plenty of benefits to choose a Software as a Service. It saves you a lot of time, money and valuable energy.

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