The younger audiences have moved away from linear television. Their growing desires for video-on-demand content represents an enormous opportunity for VOD & SVOD services, ideally to build long-term relationships. One of the main challenges of OTT services dedicated partly or totally to children is to find new ways to involve young users in order to maintain or conquer new market shares.
Faced with the fragmentation of uses, TV channels must adopt a new video strategy in order to reach audiences regardless of the medium they use. This means breaking down the barriers between traditional TV and OTT video.
In recent years we have seen a real change: traditional broadcasting services are gradually moving towards OTT (Over The Top - via unmanaged Internet networks). This upheaval raises many questions, particularly about users' expectations and the challenges facing professionals in the sector. How can audiovisual actors anticipate this digital revolution?
E-learning streaming platforms allow their trainers to reach a wider and international audience.
Since the digital revolution and the Cloud, telecom operators are facing new demands from consumers. In response, key issues emerge such as OTT, Big Data and Business Intelligence. How to apprehend these new challenges? We bring you some answers.
Adapt to profound changes in the way programs are consumed, manage unequal power relations with telecom operators, or retain and grow audience: television channels have significant challenges to take up this year.
The subscription video-on-demand model has conquered more than one. Last August, the Walt Disney Company announced the creation of its SVoD platform for 2019. For good reason: the SVoD has gained 40% of users in one year, according to a study by Mediametrie in November 2017. In this article we looked at this study to give you some good practices and success criteria to address this market.
