Blog - market-trends


The advent of self-broadcasting in the sports world thanks to OTT

In the second half of 2020, the proportion of French people who subscribed to at least one SVOD service passed the 50% mark (52.7%).

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OTT, Big Data and Business Intelligence: the future for telecom operators

Since the digital revolution and the Cloud, telecom operators are facing new demands from consumers. In response, key topics are emerging such as OTT, Big Data and Business Intelligence.

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The new digital challenges of television channels in 2020

Adapting to profound changes in the way programs are consumed, managing the unequal balance of power with telecoms operators, or retaining and growing their audience: TV channels are facing major...

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Streaming video: AVOD takes its revenge

In the overloaded streaming landscape, dominated by subscription-based pay-per-view (SVOD) services like Netflix, Disney+ or Amazon PrimeVideo, another model hasn't said its last word: AVOD (Advertising Video On Demand).

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OTT market in 2020: trends, growth levers...

Over the past five years, all areas of home entertainment spending have declined. Nevertheless, online video is a segment of the industry that is exploding!

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Niche SVOD service: a promising future!

SVOD (Subscription Video On Demand) is a service that offers users unlimited access to a wide range of programs for a monthly flat fee.

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VOD: rise of kids channels

The advent of OTT and on-demand technology, combined with the widespread use of tablets and smartphones, means that the way children access and interact with content has changed.

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In recent years we have seen a real change: traditional broadcasting services are gradually moving towards OTT (Over The Top - via unmanaged Internet networks).

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Have you heard about audiovisual works grants from Creative Europe?

Indeed, you can receive financial aid from the European Commission for your VOD services. In this article, we will focus on the grants called "Promotion of European audiovisual works online"...

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