3 New content consumption trends: binge-watching, mobile streaming and personalization
In an increasingly connected and digital world, content consumption habits have evolved considerably.
In an increasingly connected and digital world, content consumption habits have evolved considerably.
Streaming platforms have become an important part of consumers' daily lives, offering a variety of video and audio content for every taste. Movies, series, cooking recipes, training courses and more.
The growth of this type of content reflects a global trend toward diversity and cultural representation.
Streaming platforms are experiencing exponential success and they do not intend to stop there.
The number of people turning to OTT services for entertainment, news, education or even exercise is rising at a rapid pace. Users of OTT platforms are expected to be nearly...
In the second half of 2020, the proportion of French people who subscribed to at least one SVOD service passed the 50% mark (52.7%).
Since the digital revolution and the Cloud, telecom operators are facing new demands from consumers. In response, key topics are emerging such as OTT, Big Data and Business Intelligence.
Adapting to profound changes in the way programs are consumed, managing the unequal balance of power with telecoms operators, or retaining and growing their audience: TV channels are facing major...
In the overloaded streaming landscape, dominated by subscription-based pay-per-view (SVOD) services like Netflix, Disney+ or Amazon PrimeVideo, another model hasn't said its last word: AVOD (Advertising Video On Demand).
Over the past five years, all areas of home entertainment spending have declined. Nevertheless, online video is a segment of the industry that is exploding!