Blog - market-trends

2019/06/07

Pay-TV strategy from traditional cable operator to OTT

Faced with the fragmentation of uses, TV channels must adopt a new video strategy in order to reach audiences regardless of the medium they use. This means breaking down the barriers between traditional TV and OTT video.

View more >
2019/05/13

OTT MARKET TRENDS IN 2019

In recent years we have seen a real change: traditional broadcasting services are gradually moving towards OTT (Over The Top - via unmanaged Internet networks). This upheaval raises many questions, particularly about users' expectations and the challenges facing professionals in the sector. How can audiovisual actors anticipate this digital revolution?

View more >
2019/04/05

The e-learning: a star is shining

E-learning streaming platforms allow their trainers to reach a wider and international audience.

View more >
2018/08/09

OTT, Big Data and Business Intelligence: the future for telecom operators

Since the digital revolution and the Cloud, telecom operators are facing new demands from consumers. In response, key issues emerge such as OTT, Big Data and Business Intelligence. How to apprehend these new challenges? We bring you some answers.

View more >
2018/04/09

The new digital challenges of television channels in 2018

Adapt to profound changes in the way programs are consumed, manage unequal power relations with telecom operators, or retain and grow audience: television channels have significant challenges to take up this year.

View more >
2017/12/11

Why and how to ride the SVOD trend?

The subscription video-on-demand model has conquered more than one. Last August, the Walt Disney Company announced the creation of its SVoD platform for 2019. For good reason: the SVoD has gained 40% of users in one year, according to a study by Mediametrie in November 2017. In this article we looked at this study to give you some good practices and success criteria to address this market.

View more >