A few months ago, we announced the launch of our new video hosting service based entirely on AWS Elemental. Today, we would like to give an insight about "on-the-fly packaging". AWS has recently introduced this packaging functionality available for Video on Demand (VOD) content. And Kinow has been quick to make it its own! What benefits? How does it work? This article defines on-the-fly packaging, explores its advantages and describes some implementation options.