Blog - VOD

2020/01/29

Niche SVOD service: a promising future!

Two-thirds of SVOD's global services are aimed at the general public. We can then clearly underline the existence of a real opportunity in the market of niche video content, which are ultra-specialized SVOD platforms that have appeared in recent years and are directly aimed at a specific and targeted audience.

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2019/12/11

Designing the interface of a video platform: how Netflix and Amazon thought about UX and UI design 

To design your own video platform, UX and UI are essential to ensure the durability of your interface. In this article you will find a case study that compares the UX and UI strategies of Netflix and Amazon prime video. But also the clarified explanations of the two terms, their differences and complementarities. In short, the machinery of UX and UI applied to a VOD service.

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2019/11/19

9 keys to increase your subscription revenues

Worldwide, SVOD subscriptions are expected to increase by 409 million between 2017 and 2023 to reach 777 million subscribers. SVOD is practiced on average on 2 screens. The television is the screen of choice for accessing the platform. However, three quarters of Svodists use at least one other screen, whether it is the computer, smartphone or tablet

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2019/10/18

How to anticipate and reduce the churn rate

It is often easy to acquire new customers on your Video platform. But the same cannot be said by actors in this sector about keeping and retaining them. This article unveils keys that will allow OTT platforms to anticipate and reduce the churn rate through different techniques of modern marketing.

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2019/07/02

VOD: rise of kids channels

The younger audiences have moved away from linear television. Their growing desires for video-on-demand content represents an enormous opportunity for VOD & SVOD services, ideally to build long-term relationships. One of the main challenges of OTT services dedicated partly or totally to children is to find new ways to involve young users in order to maintain or conquer new market shares.

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2019/04/05

The e-learning: a star is shining

E-learning streaming platforms allow their trainers to reach a wider and international audience.

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2018/08/23

How to choose your advertising server to start your business in AVOD?

If subscription model (SVOD) is very common, it is also possible to monetize video content with advertising (AVOD). Indeed, video is one of the most effective ad formats used in display advertising. When you start your business model in AVOD, a question arises very quickly: how to choose my Ad Server?

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2017/12/11

Why and how to ride the SVOD trend?

The subscription video-on-demand model has conquered more than one. Last August, the Walt Disney Company announced the creation of its SVoD platform for 2019. For good reason: the SVoD has gained 40% of users in one year, according to a study by Mediametrie in November 2017. In this article we looked at this study to give you some good practices and success criteria to address this market.

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