Blog - VOD

2019/07/02

VOD: rise of kids channels

The younger audiences have moved away from linear television. Their growing desires for video-on-demand content represents an enormous opportunity for VOD & SVOD services, ideally to build long-term relationships. One of the main challenges of OTT services dedicated partly or totally to children is to find new ways to involve young users in order to maintain or conquer new market shares.

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2019/04/05

The e-learning: a star is shining

E-learning streaming platforms allow their trainers to reach a wider and international audience.

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2018/08/23

How to choose your advertising server to start your business in AVOD?

If subscription model (SVOD) is very common, it is also possible to monetize video content with advertising (AVOD). Indeed, video is one of the most effective ad formats used in display advertising. When you start your business model in AVOD, a question arises very quickly: how to choose my Ad Server?

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2017/12/11

Why and how to ride the SVOD trend?

The subscription video-on-demand model has conquered more than one. Last August, the Walt Disney Company announced the creation of its SVoD platform for 2019. For good reason: the SVoD has gained 40% of users in one year, according to a study by Mediametrie in November 2017. In this article we looked at this study to give you some good practices and success criteria to address this market.

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