Blog - Vod

2020/03/30

How to write an engaging blog article that generates traffic

If you want to start blogging as a video professional, this article will give you some keys to help you write catchy and engaging articles that will generate traffic to your video website.

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2020/03/30

OTT market in 2020: trends, growth levers...

Nowadays, the OTT market is booming. The world of digital streaming and entertainment has grown by leaps and bounds and is not about to stop any time soon. The influx of new technologies, internet penetration and the increase in the number of mobile users are the major players in this (r)evolution.

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2020/02/24

The SVOD market: leader VS challenger...who will stand out?

SVOD has an increasingly important place in households, thanks to the ergonomics of the platforms as well as the quality and quantity of the content offered. The launches of these new players, some of which began at the end of 2019, define the dawn of a new age: Netflix is now facing new entrants with stated ambitions, each spending billions on content to attract subscribers...

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2020/02/21

Online video service and monetization: which alternatives?

For any online video service, producing and acquiring content can be a significant investment. The subject of monetization is therefore crucial to consider a fast ROI (return on investment) and a viable business model. This article presents the 3 main monetization models that can be considered for a video platform, alone or in a mixed model: SVOD, TVOD and AVOD.

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2020/02/20

Prepayment feature

Kinow’s solution offers various means of monetization for your different business models (SVOD, TVOD and AVOD). Prepayment is an effective way to retain your users with attractive offers and ensure you a cash advance. Some explanations of this new feature in this article.

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2020/01/29

Niche SVOD service: a promising future!

Two-thirds of SVOD's global services are aimed at the general public. We can then clearly underline the existence of a real opportunity in the market of niche video content, which are ultra-specialized SVOD platforms that have appeared in recent years and are directly aimed at a specific and targeted audience.

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2019/12/11

Designing the interface of a video platform: how Netflix and Amazon thought about UX and UI design 

To design your own video platform, UX and UI are essential to ensure the durability of your interface. In this article you will find a case study that compares the UX and UI strategies of Netflix and Amazon prime video. But also the clarified explanations of the two terms, their differences and complementarities. In short, the machinery of UX and UI applied to a VOD service.

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2019/11/19

9 keys to increase your subscription revenues

Worldwide, SVOD subscriptions are expected to increase by 409 million between 2017 and 2023 to reach 777 million subscribers. SVOD is practiced on average on 2 screens. The television is the screen of choice for accessing the platform. However, three quarters of Svodists use at least one other screen, whether it is the computer, smartphone or tablet

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2019/10/18

How to anticipate and reduce the churn rate

It is often easy to acquire new customers on your Video platform. But the same cannot be said by actors in this sector about keeping and retaining them. This article unveils keys that will allow OTT platforms to anticipate and reduce the churn rate through different techniques of modern marketing.

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2019/07/02

VOD: rise of kids channels

The younger audiences have moved away from linear television. Their growing desires for video-on-demand content represents an enormous opportunity for VOD & SVOD services, ideally to build long-term relationships. One of the main challenges of OTT services dedicated partly or totally to children is to find new ways to involve young users in order to maintain or conquer new market shares.

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