Did you listen to podcasts or music thanks to an audio streaming service recently? For a few years now, audio has been taking a special place among all the content consumption habits.
To support this trend, Kinow is now proposing an audio streaming solution in addition to its video expertise.
Audio streaming, a new way to consume content
78% of the U.S. population aged more than 12 years is “familiar with podcasting” and 41% “listened to a podcast in the last month” (“The Infinite Dial 2021”). In France, it is the same observation: “approximately 1/3rd of Internet users listen to podcasts each month” and if we group all the types of “audio usage” (radio, podcasts, audio books, music streaming and personal music), “96% of Internet users listen to audio content every month” (“Global Audio 2021”).
Audio, regardless of category, is often consumed at home or in the car (“Global Audio 2019”). What are the most important uses? If we analyze the “shares of daily listening volume”, for the “spoken content”, we find in order: live radio, on-demand radio, original podcasts and audio books. For music, radio comes first, just before music streaming, “video background music” and “personal music” (“Global Audio 2021”).
Possibilities are many, and the need is certain, that's why Kinow decided to integrate audio to its streaming solution.
Kinow, an audio and video streaming platform
You probably know Kinow as a video streaming platform. And it’s true, for a part. Kinow is a SaaS (Software as a Service) streaming solution. Then, you must be wondering : “what does it have to do with audio?” Well, Kinow works with its customers and gets inspired by their needs, their feedback, in order to keep developing its solution each and every day. We want to offer the best features to optimize user experience and answer your needs today and tomorrow.
In this perspective, we propose today a whole new audio section, as part of our solution. We notably worked a lot with Château de Versailles Spectacles. We have created with them a very nice platform, a reference catalog for all classical music, opera, ballet - and much more - lovers. Our goal is really to propose the best video and audio streaming solution, a solution that matches and fits the quality of the works of Château de Versailles Spectacles. Kinow guarantees quality, security, advanced catalog management and many monetization possibilities.
So, how does it work concretely? When you access your Kinow administrator console, you have a whole part dedicated to audio files. Several types of source files are supported (MP3, WMA, WAV, etc.). These files are then transcoded in an adaptive streaming format to propose different audio profiles to your users, depending on the connection quality. Security is also at the center of our solution: our audio streaming section is totally secure. Finally, regarding monetization, depending on your business strategy, you can opt for free access, pay-per-view or subscription (like Spotify and Deezer). You can also allow your platform users to download an audio file in very good quality.
Audio is gaining ground year after year and we want to offer you the best solution to expand and/or develop your streaming offer whether it is an audio, video or combined streaming solution. If you are targeting music lovers, curious people, history buffs or any other type of passionate audiences, or if you would like to use the audio channel to promote your products, spread your corporate culture, contact our experts and discover how to put audio at the heart of your strategy
Kinow provides a cloud solution to help media, broadcasters and distributors launch their own live and on-demand streaming platform. Kinow is one of the most advanced OVP (Online Video Platform) platforms on the market and brings together all the technologies needed to manage a free or paid OTT video service. Since its launch in 2015, Kinow has deployed more than 300 platforms worldwide. We collaborate with some international festivals as Le Festival International du Film d'Animation d'Annecy, some entertainment producers as Château de Versailles Spectacles, prestigious institutions as the respected Académie des César and some leading media groups as Reworld Media. Discover a few examples of platforms deployed by Kinow.
If you also would like to create an OTT streaming service and need guidance, you can download our Kinow technical specifications template.
Study - “The Infinite Dial 2021”, Edison Research and Triton Digital
Study - “Global Audio 2021”, Médiamétrie
Study - “Global Audio 2019”, Médiamétrie