Meeting with Anatole Begouen, Director of multi-thematic pay TV and SVOD offers at Reworld Media TV

2020/05/26

In recent weeks, Kinow has been able to meet some of its partners for special "expert" interviews. Anatole Begouen, director of multi-thematic pay TV and SVOD offers at Reworld Media TV, talks about "How to develop the digital service of a TV channel?".

In recent weeks, Kinow has been able to meet some of its partners for special "expert" interviews. Anatole Begouen, director of multi-thematic pay TV and SVOD offers at Reworld Media TV, talks about "How to develop the digital service of a TV channel?".


Passionate about television, Anatole Begouen began his career in audiovisual production for sports-themed TV channels.
Then he quickly decided to take the digital turn by assuming the role of New Media Manager for various TV channels and telecom operators, implementing linear and On Demand solutions and services on the web, mobile and IPTV through his company Webbe SARL (company sold to Pixagility in 2017).

Anatole Begouen - Director of multi-thematic pay TV and SVOD offers - Reworld Media TV

After having set up linear (Pay TV) and non-linear (VOD) offers and solutions for many major media groups (Altice, SFR, Mediawan...) Anatole joined the 1st thematic editor in France, the Reworld Media group, in order to develop the Pay TV and SVOD pole.


Why develop a TV channel's digital service today?

Since the beginning of the 2000s, linear television has become indissociable from its digital service in order to find the basic information of its channel (TV guide, information on programs, guests of the programs...).


Over the last ten years, access to very high-speed broadband and unlimited consumption data have made it possible to develop video platforms, tubes and therefore the consumption of quality video online, thus creating a habit of consuming programmes "on demand". Today, television channels are therefore developing their digital service in order to meet three objectives:

  • The first is to viralize and communicate, for example by publishing on social networks a happening for teasing.

  • The second objective is to capture and monetize, by offering the TV program in replay and instream at the end of its broadcast.

  • Finally, to be in tune with the trend, anchored in its time, listening to new consumer habits... not to mention innovation.


How and with what methods can it be developed?

It is possible to develop the digital service of a TV channel, on the one hand:
Financial means:

  • Because the acquisition of the rights for digital and the replay window were for a long time an additional cost for the broadcasters,

  • Because the development and operation of online video platforms (mobile and web) represents a significant cost, especially with hosting, development, transcoding, consumption, delivery to multi-platforms...


Technical resources, thanks to platforms that are constantly evolving to guarantee an optimal customer experience (back office, Saas, enriched program metadata, multi-media HD video, recommendation engine, etc.).


And above all with human resources such as developers, graphic designers, editors to animate the fronts of replay services, journalists who guarantee live-clipping of direct programmes (sports channel, news...), media managers who animate online communities by sharing video extracts...


Which results?

Today, each type of TV broadcaster (stock vs. flow channel) has integrated digital with different strategies, but with a single objective: to guarantee the best customer experience in order to build customer loyalty.

For example, sports channels (RMC Sport, Bein Sports, Canal+Sport) are going to use digital to enrich the live experience: live multicam, goal alerting, data, notification...


For the news channels (BFM TV, LCI, CNews...), they will use digital to segment, thematize and inform with videos clipped by subject/title and not by program.


Finally, movie channels, series and fiction channels will use digital to offer a complete range of services, such as reviewing the day's episode, reviewing previous episodes...


What will tomorrow's consumers' habits be like?

From a technical point of view, the arrival of 5G on the market will enable us to go even further in terms of user experiences, notably with the addition of AR, higher quality videos, restart, multiscreen and PIP (picture in picture).

From an editorial point of view, the inclusion of replay audiences in consolidated mediametric audiences (live + replay) makes it possible to offer an increasingly rich digital offering without the risk of cannibalizing TV audiences (rebroadcasting). Channels will therefore offer more and more exclusive online offers (preview, full season).

But above all from the point of view of online content distribution, the channels will be moving out of their historical universe to reach audiences on mainstream platforms. For example: Mediawan with Amazon Prime Video, BFM with Facebook, TF1 with Netflix...


Do you want to deploy or improve your TV channel's digital service? The Kinow team can ensure the smooth running of your video platform project. Contact our experts!

To learn more about how to develop a quality OTT video service, download our white paper "A practical guide to a high-performance OTT video service".