Where does customer experience stop? In a connected society, can a trade show leave besides all the digital channels? This is one thought that had Maison&Objet.
Discover how the Kinow solution enables them to offer a hybrid, agile and optimized experience to their audience.
Gathering its community during a professional trade show
400 ! This is the number of events that the RX Group (previously known as Reed Exhibitions) organizes each year in 43 different sectors and 22 countries. Among them, Maison&Objet, the unmissable trade show for all the lifestyle, design and decoration professionals.
For Maison&Objet, it is all about “connecting people” within a community. Using the trade show to share the last trends, facilitate meetings and business. During the exhibition, a buyer needs to be able to find the right seller, and buy the right product. Maison&Objet is all about sharing. And, today, it can no longer be only related to a physical event.
Building audience loyalty all year long thanks to streaming
For a few months now, Maison&Objet has been working with Kinow to offer a whole new video streaming platform to its community. It is now done! In only three months, the Maison&Objet Academy platform is ready and up and running!
Thanks to a system of monthly or annual subscriptions (SVOD), all the users of the platform access an incredible library with exclusive content: trends analysis, technical training courses, highlighting of new products, etc.
Maison&Objet Academy also allows its users to visualize the best trade show conferences, listen to podcasts, and access all the useful links to get trained and informed all year long on what's the latest in the market. Contents can be viewed on-demand and viewing is unlimited.
In addition to a web version, Kinow also developed a mobile application (Android and iOS), available in several languages.
“We are very happy with our collaboration with Kinow. Their solution answers perfectly to our needs and the platform is really easy to use. After just a few months, we can offer a new service to our community. Thanks to Kinow, Maison&Objet extends its digitalization through a new offer complementary to its physical events.”
Caroline BIROS - Marketing and Communication Director at Safi Salons (RX France)
“It is with delight that we supported Maison&Objet in the creation of its own streaming platform. Providing this type of service to its professional community is a real asset to retain its audience and reinforce its loyalty all year long. It is a great complement to the key moment of the trade show.”
Pierre ANTOINE - Co-founder of Kinow
Maison&Objet is one of the trade shows organized by RX France, subsidiary of the RX Group. The event takes place in Paris, twice a year. One edition just finished (September 9-13, 2021). In 2022, you will notably be able to meet the Maison&Objet community from January 21th to January 25th, at the Paris Nord Villepinte Exhibition Center.
Kinow provides a cloud solution to help media, broadcasters and distributors launch their own live and on-demand streaming platform. Kinow is one of the most advanced OVP (Online Video Platform) platforms on the market and brings together all the technologies needed to manage a free or paid OTT video service. Since its launch in 2015, Kinow has deployed nearly 300 platforms worldwide. We collaborated with some international festivals as Le Festival International d'Animation d'Annecy, audiovisual producers as Mediawan, prestigious institutions as the respected Académie des César and some leading media groups as Reworld Media. Discover a few examples of platforms deployed by Kinow.
If you also would like to create an OTT streaming service and need guidance, you can download our Kinow technical specifications template.