Today, companies around the world use video as a marketing and communication tool. More and more used in internal communication, video allows to share important and adapted messages to employees.
Ease of distribution, time and money saving...These are the benefits felt by an entire organization.
Why video for internal company communication?
Video made for internal company communication is a real asset to be taken into account when you know that it is perceived as "friendly" and "educational". Indeed, it has the power to motivate and enhance the value of teams, particularly through participation in the corporate culture. Also, this type of support is more easily memorable compared to a multi-page document, which is more traditionally used.
The use of a video platform can thus promote the adoption of best practices, which can be related to safety and working conditions for example. Moreover, it is accessible via all types of media, which gives employees in different cities, regions or countries the possibility to have the same information at the same time.
How can a video platform facilitate corporate communication?
Communication is at the heart of human relations, so it is important to choose an appropriate means to make internal communication operational. Indeed, it is the only way to get information across, so it is essential to foster a certain climate of understanding, cohesion and friendliness among employees.
All this require a better internal communication plan, which can be fed, for example, by using a video platform. Here are some of the advantages of using this practice:
To boost team cohesion
A video platform simplifies exchanges between employees because video is social:
- Sharing, loving, commenting...So many possible functions to set up and likely to engage the audience (here the employees),
- Sense of belonging and recognition of employees, thanks to the dissemination of their work: they become contributors.
To broadcast internal events
To find the video of the last seminar or conference...The internal communication video can be adapted to all types of festive or professional events, once again promoting team cohesion.
To organize its internal supports and resources
A company often has a multitude of internal resources, often scattered in several files (and almost impossible to find). The goal of a video platform is to gather this data in a single place: a video platform that will allow to centralize and categorize all the content, avoid losses, manage broadcasting rights... It thus gathers all the know-how and the history of the company.
To prove the know-how of the employees
Employee Generated content: because they are in the best position to talk about the company, its operating methods, quality monitoring, etc. Quickly and at a low cost.
For better human resources management
The video is increasingly used in internal training, for new and old employees alike.
Indeed, it can be very effective in training new employees, especially for technical tasks or on work methods. For example, it is possible to explain security rules, take a digital tour of the premises or present the different departments of the company.
For confidential internal videos
Several functionalities are proposed by video platforms such as authorized playback only on an identified referent site, and/or mandatory authentication with a password...
How to optimize the project launch?
On the other hand, before launching a corporate video platform, it is a good idea to have several videos ready for broadcast and to have designated a few employees as "ambassadors" for the project. During the launch, it is possible to announce it by e-mail, but also via internal posting or by organizing an event.
Video offers many advantages: to better understand a message, to eliminate many business meetings or e-mails, to be available at any time... But above all, it has the capacity to be engaging.
If you are considering a project for an internal video platform in your company and you wish to launch into this adventure, the Kinow team can help you to propel your idea. Contact our experts!