L'agence du court métrage

How Bref became the first SVOD platform entirely dedicated to short films with Kinow

Bref, a magazine published by l'Agence du Court métrage, was a quarterly magazine published with a DVD. Gradually, the idea of ​​an online media offering short films, emerged.

Published by "L'Agence du court métrage", the magazine Bref was created in 1989 with the ambition to create a link between those who make short films, those who broadcast them and those who watch them. Since 2016, Bref has changed its formula, including a new website, brefcinema.com. The site is for all lovers of the 7th art, curious to discover the best of the short film.

Bref works on subscription, with a yearly formula (40 € / year) or a monthly one without commitment (4 € / month). The flexibility of the Kinow solution and the various payment solutions make it possible to offer the first month for free. The catalog is enriched each week with 3 new short films related to the current cinematographic news, focus around filmmakers, films spotted in festivals.

« Kinow is a real turnkey solution allowing us to easily and quickly develop our SVOD platform. One of the main advantages is that you do not have to develop a specific database, and can rely on a efficient e-commerce solution, adapted to the SVOD. Kinow has taken up the challenge of integrating and enabling the distribution of a short film catalog via a dynamic and creative interface designed by a partner agency. The team has been able to optimize the actual solution and adapt it to our specific needs: viewing statistical tools allowing the sharing of recipes to the beneficiaries of the films; optimization of customer management; developments related to the specificity of our coupled offer (online magazine / film); integration of a blog. »
A. Dottel, Web project manager - Brefcinéma

The ability to create many categories, sections, by genre and theme, allows a smooth flow of the site for the user. The latter can keep abreast of the news of the sector, thanks to the heading "News", which gather every day or almost, the events of the short film and more generally of the cinema. The Kinow solution allows the automatic sending of professional newsletter to the users wishing to receive it.

Discover Brefcinéma

Logo Agence du court métrage

Objective

  • Integrate and enabling the distribution of a short film catalog through a creative interface designed by the Opixido Agency.

Solution

  • Broadcast in streaming
  • Monetisation in SVOD
  • Multi-Screens
  • Blog integration
  • Customer account exportation
  • Custom graphic theme
  • Advanced viewing statistics for a payout to the beneficiaries

Result

  • Catalog management of 300 videos
  • Multiple subscription formulas
  • More than 800 editorial contents
  • More than 1,000 customer accounts created

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