Kinow offers you a full range of customers-centric tools to optimize your video service and engage your audience.
With our analytics solution, you will be able to monitor marketing campaigns, understand user behavior, develop audience and increase your ROI.
Make better strategic decisions, via business and users insights, that analyze in real-time data and KPIs from your online video platform. Optimize your marketing efforts and content strategy thanks to the centralization of data and data vizualisation: best sellers, most watched videos, most loved ones, viewing time of your catalog, most searched categories and keywords... In addition, track your sales, subscriptions and orders from your customers, as well as the renewal rate of subscriptions to improve your sales.
Kinow's platform provides you with features to acquire, engage and build the loyalty of your audience. Benefit from a segmented user base in terms of consumption habits, age groups, average basket ... and use this data to enrich the user experience by recommending the right content to the right people. Generate promotional codes, use basket rules to create coupons and set up temporary discounts. Finally, encourage your users to share your videos by connecting your site to your social networks such as Facebook, Twitter, Pinterest, Instagram ...
Optimize your SEO: your video and VOD platform integrates SEO tools to finely manage the text content for each item published, home page, product fact sheets and editorial content pages. Your marketing team will be able to easily define your page headings, explorer headings, meta description, etc. so that you can come in at the top of every search list in your field.
Increase your revenue with the insertion of advertisements through an advertising server. Start advertising during your videos (in-stream videos) via different advertising formats such as pre-roll, mid-roll, post-roll but also with banners embedded on dedicated video sites (in video in -banner). You can also add additional advertisements within your site in classic display format.